Defining your target audience involves a good bit of research. That goes into figuring out exactly who you want to reach and how you can reach them in a way that stands out from your competitors. Here’s how to find your audience so you can adjust your targeting to reach those people: 1: Use Google Analytics to learn more about your customers. Google Analytics is great for finding demographic details about your audience and their interests. This is critical information that will help you locate a target audience. With Google Analytics, you can see website insights and how that’s broken into different sections, like age, gender, and location. These sections are clearly labeled on your dashboard and shown in colorful graphs that are easy to interpret. This tool can be a fantastic asset that will give you great insight into who’s visiting your website and how your product or services fit into their lives. 2: Create a reader persona to target your blog content. The good thing about a reader persona is that it should be nearly identical to your buyer persona. You need to remember who you’re writing for and give them useful content to read. This will build your reputation among your consumers and make them trust you to recommend products and services for them. The main difference between a reader persona and a buyer persona is that the reader persona usually focuses on whatever problems that reader might have in their life. Figure out how to write content that solves their problems with one or more blog posts. 3: Check out social media analytics. You need to figure out when your audience is most engaged with your social media channels. Is it when you post funny photos or memes, or when you post a poll? The answers to your questions can give you clues into the content your audience is interested in. Every social media platform is different, with a different audience. So looking at the analytics across all your platforms is very important. For example, Facebook tends to attract an older audience than Twitter does, but Twitter uses short posts while Facebook allows longer posts and even videos. Instagram is visually based, so graphically interesting content would be great for that platform. If you keep those things in mind, you can plan your strategy better. Analytics can tell you who’s looking at your profile, what’s working, and what’s not working about your content. In order to gain followers from your target market, you must post content your audience is interested in. 4: Use Facebook insights. This is a great tool if you have a Facebook account. Facebook gives every one of your Pages free insights like who your followers are and where they’re from. These insights work very similarly to Google Analytics, giving you crucial information you’ll need to determine your target audience. On your insights dashboard, access the People tab to see location demographics like which city your followers live in. That can give you some interests that might attract your followers.
