Author: Jonathan Mast

I spent years assuming the answer was my own laziness. It was not. It was placement, and once I saw it I could not unsee

The honest answer, from someone who rearranged his week for launches that turned out to be press releases, and the three-day rule that finally stopped

You ask it to restate the rules, and you do it on a schedule, because a drifted rule and a followed rule produce output that

Because capability and credibility are different things, and the industry has been spending everything it earns on the first one. A woman at a workshop

An honest look at what happens to a business when production becomes free, and why the pile of finished work in my drive stopped impressing

I hired a graphic designer while I was actively teaching people that AI can make their own graphics. Here is what happened next, and why

The ones you already built still work. The door to building new ones is what closed. Here is the difference, and what it changes about

If you are paying for the same AI tools as the people posting big results online and getting nothing close to what they are getting,

If your AI tools have been remembering you for a year and a half, this article answers a question I did not want to ask

The honest answer for owners who just watched their last good excuse disappear, and who are quietly worried the problem was never the tool. I