Market the Hole, Not the Drill

When you think about marketing do you naturally start thinking about the product or service you want to market? That’s normal – welcome to the club! Unfortunately it’s also not optimal for the success of your marketing campaign.
To maximize your marketing campaign success focus on the value that the product you are advertising brings to your customer. Don’t sell “the drill” of the drills features. Sell the hole that the drill will allow your customers to create.
Make sense?
Tell me what you think about this change of focus in the comments? Can you see how focusing on ”how your product/service will make your customer’s life better” will bring you more marketing success?
Comment below and share your thoughts.

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