I’ve heard this from so many “marketing gurus” and I need to share with you that this is, as my grand father used to say, “bull-puckey.” Content is an important part of your marketing plan – although that content MUST be relevant to your audience or you are wasting your time.
The solution? I recommend creating at least one new bit of content each week – content of interest to your audience and related to your business (not sales content).
As an example, note how I try to share various marketing quotes here on my blog and do so multiple times per week. Why marketing quotes? I believe that the information is relevant to our topic here – digital marketing, and I believe that most of you will find the quotes thought provoking and interesting.
What types of content do you find is most relevant to your target audience?