Think Like Your Customer

One of the most difficult things of marketing is to create messaging that can be quickly understood by your prospects. It’s all too easy to use industry jargon and acronyms that don’t immediately resonate with your prospects.
For your new campaign, I’d encourage you to pause before you publish and think if like your customer – making sure there is nothing in your messaging that requires them to “translate.” The more directly you can connect with your prospects, the more qualified leads you can create!
think like a customer

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