Personas & Avatars – Defining the Characteristics of Your Audience Helps You Sell More!

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Understanding your target audiences and customizing your marketing messages to address their pain points will allow you to connect with more qualified prospects and create more opportunities online. Join me today as I talk about how you can create and use personas and avatars in your digital marketing – and share a case study of the process that I just completed with Ken Bunn from Hand Rail Installation Jig.nn 

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