Marketing Technology Is Useless Until You Answer These 3 Questions

While everyone is focused on the latest technology for marketing (and admittedly some of it is pretty cool!) most businesses can benefit from first focusing on three questions that have nothing to do with technology:

 
  1. Who is the audience you are targeting (don’t be afraid to have multiple audiences)

  2. What pain is your audience enduring that you can help fix or remove?

  3. What do you want your audience to do . . . TODAY . . . to take the next step in allowing you to fix their pain?
After you’ve asked these three questions you can think about technology – alas, with out the answers to these three questions, no technology will help you connect with your audience(s) and sell more.
What do you think? Tell me in the comments and I’d be happy to engage in a conversation. Thanks in advance!

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