Whether you’re in sales, manage salespeople, or are in a leadership role at your business there will come a time when you’ll want to dazzle a prospect with your industry and technical knowledge. DON’T DO THAT!
Your prospect cares about how your product, service, or solution will make their life better – how it will solve their problem(s), not about how it works. Watch my video for more details.
What do you think? Let me know your thoughts in the comments!
