Imagine a friend came to you and shared they had found the most amazing fudge company ever! You, being a connoisseur of great fudge, wanted to know all the details . . . Then you heard something you never imagined . . . your friend said, “It’s Brown Puppy Poo Fudge Company – and it’s AMAZING!” Would you try the fudge? I’m betting most of you would. You’d know it was a play on words and not actually puppy poo. What does this have to do with naming your business? Get my thoughts on that in this video . . .