Key Takeaways
- 🌐 In 2023, digital marketing requires more than just high search rankings; it demands online omnipresence.
- 📈 Prospects now check multiple online platforms, not just your website, before doing business with you.
– 📣 Being an industry expert on your website is essential, but creating content across social media and other websites is equally crucial. - 📝 Leveraging content marketing is key to being seen all across the web.
- 💼 Developing an online omnipresence is crucial for attracting customers and making connections.
- 🏢 Business owners should focus on expanding their online presence to thrive in the digital landscape.
TRANSCRIPT:
I want to talk to you about the importance of an omnipresence online and what that means to you in 2023. You see, in years past with digital marketing, as long as your website ranked well, you were going to get leads, you were going to be found, you were going to be able to connect with people, and most importantly, you were going to be able to close new business.
But as things have changed over the years, now those. 97% of your prospects that go to your website to check you out before doing business with you are also going to your social media profiles. They’re going to your YouTube channel and they’re checking you out across the web, and that means it’s more important than ever that not only is your website optimized, not only are you a topical authority and an expert in your niche on your website.
But that you’re creating content across social media, across various platforms, across other websites to ensure that no matter where your prospects look, that they’re finding you as the expert in your industry. Again, in the old days, we focused on SEO on the website, and that’s still important, but it’s not everything anymore.
We really need to leverage your content marketing in order to help you be seen all across the web. This is not impossible. It’s not even hard. In fact, we help a lot of clients do this in less than 60 minutes a month and get tremendous results. I’m not here to sell you anything though. I’m simply here to give you that message that content marketing and digital omnipresence are more important in 2023 than they’ve ever been before.
And if you are concerned about making sure that your customers find you online and your prospects find you online, and that you make a connection with them in a way that causes them to reach out to you and do business with you, then it’s time to take a look and consider developing an omnipresence far beyond your website.
If you’d like to learn how I’d love to chat with you. If not, take a look at the blog posts at White Beard Strategies. We talk all about omnipresence, how to create it, how to leverage content marketing in order to help you be found, make connections, and close more business. I am Jonathan Mast with White Beard Strategies, and I appreciate you taking the time to watch this short video about the importance of creating an online omnipresence in 2023.
If you’ve got any questions, reach out. I would love to chat with you. I’d love to explain there’s no obligation. Again, I’m not here to sell you anything. I’m here to help encourage you that as a business owner, it’s time for you to reach out and expand your presence online. There’s no time like starting today.
