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first principles of AI with Jonathan Mast

The First Principles of AI – 2026 Edition: A Manifesto for the AI-Powered Entrepreneur

About a year ago, I sat down and hammered out my first real attempt at a code of conduct for...

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How I Did $7,000 of Work for $10 in 4 Hours Using an AI Assistant 

How I Did $7,000 of Work for $10 in 4 Hours Using an AI Assistant 

What if you could get a month’s worth of high-level work from a dozen different experts done in a single...

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marcus

In B2B sales, the person who says “yes” is almost never the person you need to convince first.

This was Marcus’s final lesson – and his biggest transformation. The kingdom came calling. The king himself wanted Marcus to...

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clarity

You don’t need more ideas.

You need 10 questions that force you to pick ONE and build it right. Most of the entrepreneurs I talk...

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casey

Casey didn’t know she lost a $12K client until a week later.

The lead filled out her form. Zapier was supposed to send the calendar link. It didn’t. Game over. Here’s what...

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sell feelings

Your offer is amazing, but nobody’s buying. Why?

You’re talking about what YOU want, not what THEY want. Stop selling features. Start selling feelings. Get inside their head....

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not bad at this

“Maybe I’m Just Not Cut Out for This …”

You built the workshop. You set the date. You made the landing page. And now it’s 12 days out, and...

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hype

I watched another “marketing bro” video yesterday.

Guy flexing about his “$500K month” while standing in front of a rented Lambo. Here’s what he’s not telling you:...

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vibe coding

Most entrepreneurs try to “vibe code” their business tools. Then they spend hours debugging what broke. (There’s a better sequence.)

Here’s what usually happens: You have an idea for a custom tool … something your clients need, or a workflow...

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are free ai courses worth it

Are Free AI Courses Worth It? A Straight-Answer Guide for Entrepreneurs

Let’s cut to the chase: Are free AI courses worth your time as an entrepreneur? The short answer is yes,...

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The “dedicate 2 hours a day to learning” advice is garbage.

You don’t need more time.You need a better system. Because here’s the truth: You’re not failing to learn new skills...

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brand consistency in notebooklm

How Do You Add Brand Assets to NotebookLM Studio?

As an entrepreneur, your brand is everything. It’s the promise you make to your customers, and every piece of content...

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