That “AHA” moment

by | Apr 18, 2012

The other day I was speaking at a Social Media 101 training seminar. While I was talking about having a goal prior to jumping into social media and online marketing a lady near the front of the room exclaimed “AHA – I get it. Finally!”

Although I speak on the topic of online marketing and social media I’m not accustomed to such great pronouncements; needless to say I was intrigued, and possibly a bit concerned . . .what had I just said? Thankfully, I didn’t have to wonder too long as she shared with the class exactly what had happened.

“I’ve been trying to figure out why we should be using social media and I’m here even though I don’t know the answer to that question . . . until now.”

At this point I was glad that this AHA moment wasn’t a winning video game triumph or an emotionally charged email message. I’d connected the dots for someone in the seminar and helped them reach a new level of understanding. Pretty cool! So, what did I say? Good question.

Here is what caused the AHA moment:

Social media marketing is not about selling your widget or services. It is not about setting an appointment with a prospect. Social media marketing is about creating credibility with your target audience so that they want to engage with you.

What does this mean to you? Stop trying to sell yourself, sell your product or sell your services. Focus on demonstrating your expertise by providing content that is Entertaining, Inspiring, Educational, Informative and a bit Outrageous (EIEIO Marketing).