Shouldn’t the Logo be BIGGER?

by | May 12, 2012

This past week I was speaking at a conference in Cleveland, OH and one of the conference attendees asked a question that I hear quite frequently.

"Shouldn't the logo be bigger?"

We were reviewing website branding basics including the topic of how large, or small, your logo should be when it appears on your website. My guidelines are as follows:

  1. Understand that although you LOVE your logo no one else is likely to get excited about it
  2. Your logo is an important part of your brand although it is not something that needs to be "larger than life"
  3. To determine how large your logo should be take a look at the following websites (you may have heard of them) and notice the size of their logo in respect to the rest of the information on the page:
    • Amazon.com
    • WalMart.com
    • CNN.com
    • FoxNews.com
    • ebay.com

So, how big is your logo?

 

Originally published at Grand Rapids Website Design firm ValorousCircle.com blog