One Simple SEO Tip To Drive More Traffic to Your Website – “Alt Tags” & “Titles”
You may have heard that a picture is worth 1,000 words. That's true to your audience although not to Google, Bing and other search engines.
Today's tip: Use Image Alt Tags and Title Tags
First - What? a brief explanation of what an Alt Tag or Title Tag is.
Simply stated, "alt" and "title" tags are short bits of text that you can add to your image when you are writing a blog post or new web page content that help Google, Bing and other search engines know what that image or picture is about.
Second - Why?
Search engines are amazing in their capabilities although they still can't "see" an image or photo on your website. Yes, they know there is an image although search engines analyze text and code; they can't actually see images on your website and determine what those images represent. Alt Tags and Title Tags provide you with the ability to add descriptive text and keywords to your images. Google, Bing and other search engines read these Alt Tags and Title Tags to determine what your images/pictures are about.
Third - How?
Virtually every content management system or blog platform will allow you to add Alt Tags to your images. The process is simple. This video shows how to add Alt Tags and Title Tags in Wordpress. If you use a different content management system or blog platform you should be able to add Alt Tags and Title Tags to your images by adding text to the Alt Tag field and the Title Tage field when you upload/insert an image into your content.
Adding Alt Tags and Title Tags to the images and photos on your website and blog is one of the most basic search engine optimization steps. It is also one of the most routinely ignored. Drive more traffic to your website by including descriptive, keyword-relevant attributes for all of the images/photos on your website and blog.
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