Become a Guru – How to be recognized as an expert in your field

by | Apr 19, 2013

Originally published at

You need to be a guru – a leader in your field.

If you want to succeed today you need to be acknowledged as a leader in your field. Whether you are self employed or work for someone else your personal and business success will be driven by how you are perceived by your peers, clients, employers, partners and others.

The good news is that if you are knowledgeable in your field you can brand yourself as a guru and leader in your field. How do you become a guru? How can you open up doors that are only open to gurus? Follow these steps:

  1. Define your brand
    • Your brand is your identity in today’s economy. You need to define who you are, what you are and how you want to be seen by your audience. This includes having a:
      • logo or word-mark
      • color palette that is part of your identity
      • catchy tag line
      • consistent, professional appearance online and off
        • branded website & blog
        • branded social media (Facebook, Google +, Linkedin, Twitter and YouTube and possibly Pinterest)
        • high quality business cards (sorry, FREE business cards from online printers don’t qualify)
  2. Have a good story
    • Stories sell. You need a story that will entertain, inspire, educate and instruct your audience and your story needs to be outrageous (not offensive – there is a key difference). We call this EIEIO Online Marketing & Branding
    • Have a 30 second version of your story that you can use to introduce yourself to people
    • Have a 5 to 10 minute version of your story for those one-on-one meetings with your audience or for the inevitable leads group presentation.
  3. Meet your audience online
    • In the old days you used newspaper, direct mail, radio and television
    • Today you need to meet and connect with your audience online. This includes a branded website, blog, social media and email marketing
  4. Be easy to connect with
    • Share your email address, phone number, social media profiles and other ways to connect with you. After you are firmly established as a guru you can begin to put a small bit of distance between you and your audience (like an executive assistant) although always error on the side of being more available to your audience, not less available.
  5. Network, network, network!
    • Creating great content online and posting to your social media channels will only go so far. You have to reach out and connect with people in order to leverage your online marketing and branding.
    • Thank people who connect with you online and offer your services to them (don’t be pushy) should they ever need them.
    • Be available to answer questions. I have found great success by simply letting people  know that I’m available to answer questions – no strings attached.
    • Meet face-t0-face when possible. Meeting over breakfast, lunch, coffee/tea still drives business.

You can have people search you out and reach out to you for your expertise. The key is to ensure that you brand and market yourself effectively online.

Would you like some direction? Contact Jonathan Mast, one of the leading online marketing consultants located in Grand Rapids, MI.

Mention this blog post and receive a FREE 30 minute consultation including a FREE review of your website and recommendations for improvement.

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